Resources
Domain Investing Glossary
The terms that come up constantly when buying and selling domains, explained without jargon.
- End user
- A company or organisation that buys a domain to use for its own brand, product or campaign rather than to resell it. End users typically pay retail prices.
- Reseller price (wholesale)
- The price another investor would pay for a name, usually a fraction of retail because they take on the time and cost of finding an end user.
- Comps (comparable sales)
- Publicly recorded sales of similar names used as evidence when pricing a domain. Comps should always be verified against public sales records.
- BIN (buy it now)
- A fixed asking price attached to a domain so a buyer can purchase instantly without negotiating.
- Liquid domain
- A name that can be sold quickly at a predictable price, usually short .com names with broad demand.
- Drop catch
- Registering a domain the instant it is released back to the public after expiry, usually via a specialist service that competes for the registration.
- Renewal cost
- The yearly registry and registrar fee to keep a domain registered. Across a portfolio this is the main ongoing cost of the business.
- Holding period
- How long you own a name before selling it. Longer holding periods raise total renewal cost and lower effective return.
- Outbound
- Proactively contacting potential buyers about a domain you own instead of waiting for inbound enquiries.
- Inbound enquiry
- An unsolicited approach from someone interested in buying your domain, usually through a landing page or WHOIS contact.
- Landing page
- The for-sale page shown at a domain you own, used to capture inbound enquiries and display an asking price.
- Appraisal
- A formal valuation of a domain. Automated tool estimates, including Peech's, are research estimates and not formal appraisals.
- TLD
- Top-level domain — the extension after the final dot, such as .com, .org or .ai.
- ccTLD
- A country-code top-level domain such as .de, .co.uk or .fr, usually valuable within its own market.
- Brandable
- An invented or evocative name with no literal keyword meaning, valued for how it sounds and how ownable it is.
- Keyword domain
- A name made of real words describing a product or service, valued for its commercial intent and search relevance.
- Escrow
- A neutral third party that holds the buyer's funds until the domain transfer completes, protecting both sides of a sale.
- Transfer / push
- Moving a domain to the buyer, either to another registrar (transfer) or to another account at the same registrar (push).
- UDRP
- The dispute process trademark owners can use to challenge a domain registration they believe infringes their rights. Always check trademark risk before buying.
- Sell-through rate
- The share of your portfolio that sells in a year. It is the clearest single measure of whether a portfolio is working.
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